obvious clothing
for daily needs
Thoughtfully designed and curated to create mind-spaced and ease the decision making fatigue. Essentials become a routine, fitting in naturally.
Woodbine Gallant Gurkha
Many a stalwart piece of clothing has been forged in the crucible of battle, but few possess such a fearsome reputation as the Gurkha trouser. Technical, sartorial and practical, it’s a style that’s been long-overdue for a renaissance, and with silhouettes becoming more relaxed and tailoring more focussed on utility, it seems the Gurkha’s time has come once again.
Holiday Walkman
Fuelled by the rise of wellness, our Cobblestone Striped Linen Walkman trouser marries style with performance grade functionality. Available in custom Italian fit adorned by luxurious details, our holiday walkman redefines ath-luxury, providing extreme comfort during those long hours of wear
Sherlock
Wisdom, creation & power, this curated day look is an epitome of 'tranquillised state of responsiveness'. Inspired by the most likeable character of the past, this look exhibits a distinctive character fuelled by intellect, attention to details & deep adoration for work.
Darwin
This look evokes a sense of open mindedness and conscientious as exhibited by one of the great scholars, Sir Charles Darwin. The Combination is a sophisticated nod to a gentleman, curious of his surroundings and striving to work for a greater cause.
Galileo
Illustrates ambition coupled with diligence, as illustrated by one of the all time bright mathematician, Galileo Galilie. The curated evening look is an elementary of an illuminated state of mind.
crafted in italy
finest of fabrics / longest of yarns / superfine merino / silk threads horse hair canvas / sea island cotton / panama cotton / split yoke deep sea mother of pearl / handmade details tailored in italy
no shortcuts
made to measure
Each piece of radical clothing is developed in close relation with the wearer for it to respond instantly and emotionally. The unhurried process takes place in italy with the age old sartorial techniques by using only the finest raw materials.
customize
personalise & repair
The specialized alterations lab, 'King Alter' supervises highly detailed and precise modifications that reimagine those misfits and odd lengths. The facility is equipped to carry out most advanced modifications and achieve the best quality and fit possible for your existing clothing.
